American internet personality Baddie Winkle announced a collaboration with British Beauty brand INC.credible has now arrived.
Baddie Winkle is known for her eccentric, colorful style that transcends age boundaries. Now she is teaming up with INC.redible of Nails Inc to bring you three new beauty products.
The Baddie Double Perks Rainbow Sheet Boob Mask ($9) is a mask that is full of Vitamin C to perk and enhance your pair. The Baddie Rollin’ It Back Rainbow Rollerball Lip Gloss ($10) is a lip gloss that smells like strawberries. And the Baddie’s Got The Gold Rainbow Highlighter ($18) is a highly pigmented pressed highlighter that imparts a glow to the bone structure.
Baddie Winkle, aka Helen Ruth Elam Van Winkle, became an internet celebrity at age 85. If they had social media in the 40’s and 50’s then she would have done it sooner, because some people have it and some don’t. Now at age 90 she is doing her first makeup line with INC.credible.
INC.crebile is a division of Nails Inc., a cosmetics brand founded in the UK by Thea Green. Their products are sold at Cult Beauty, Selfridges, Sephora and Urban Outfitters. They have partnered with Victoria Beckham, Diane Von Furstenberg and Alexa Chung in past instances.
Shop the Baddie Winkle x INC.redible collection exclusively at Sephora.