The new Naked Honey Eyeshadow Palette by Urban Decay is inspired by bees and the sweet honey that comes out of their butts.
Honey is a golden-yellow color and so is the new Urban Decay Naked Honey Palette ($49). But that’s not all. There is also the new, vegan Lip Plumper in Cherry, Heat and Honey.
The sunny eyeshadow palette includes an assortment of new shades, such as HBIC, or Head Bitch in Charge. That is a reference to the queen bee, like in Mean Girls (2003).
There is also the limited edition Lip Plumper ($22 each) in Heat, Honey and Cherry.
Also available in the new Honey Collection is the Pervison Mascara and Heavy Metal Liner Duo ($29), or the All Nighter Setting Spray ($15). And don’t forget the Honey Eyeshadow Primer Potion ($24). You could get all three in one of the gift sets available from Urban Decay.
Urban Decay Co-Founder Wende Zomnir thinks that Honey will be the favorite shade. She says this in the promo video. It is a pure yellow-gold shade reminiscent of a jar of organic honey.
Urban Decay was founded in 2005 by Sandy Lerner, Zomnir, David Soward and Patricia L Holmes. They are headquartered in Newport Beach, California, just south of Los Angeles.
Shop the entire Urban Decay Naked Honey collection at their official website.