DJ/producer Alan Walker revealed that his face mask is actually to protect himself from air particles. Now you can own one too!
You may have thought Alan Walker wore his trademark face mask for fashion. It turns out he is very concerned about air pollution such as smog, bacteria, germs, pollen and other allergens. Now he is on a mission to save his fans from air particles with the Airinum Urban Air Mask 2.0.
According to Walker’s official statement, “Walkers, I’m so proud to finally tell you the story behind the new mask you’ve seen me wear on stage recently. Wearing a mask has always been my way of showing that we’re all equal, we’re all the same. However, it was about time the mask also served as a bigger purpose. In connection to my latest single Different World, I’m happy to announce a collaboration with Swedish brand Airinum.”
He continues, “Today we’re launching a truly innovative and technical air mask together that will help people protect themselves from air pollution while at the same time showing that we’re masking up for the sake of showing how bad the air around the globe is.”
Airinum’s official website states that humans take 20,000 breathes per day. But when we breath polluted air it increases the chances of developing asthma, respiratory diseases, cancer or stroke. They estimate that 7 million people die each year as a result of poor air quality. The five-layer filter technology in the Urban Air Mask 2.0 keeps you protected against airborne particles as small as 0.3μm. But it also looks bad ass and cool like a bank robber or a trap star.
Walker says he wants the mask, “To show we are all equal,” and that we can, “Take part to accelerate change together.” This is coming from the top DJ in the world, who has 4.1 million followers on Instagram, and 19 million subscribers on YouTube. Now they can all look like him in Urban Air Masks. Wear your Airinum x Alan Walker Urban Air Mask 2.0 to his next show.
Meanwhile Walker has started using the hashtag #CreateADifferentWorld on social media. He just released the lyric video for his new track “Create a Different World.” On Instagram he encourages his followers to spread his message of creating a different world, and to unite through music.
The Urban Air Mask 2.0 has an MSRP of $89. It is available for pre-order now, and is expected to ship in February 2019. The reusable, washable air mask has a reflective AW logo on the front. It comes in four sizes for small to extra large heads. Each one features a five-layer air filter to protect you from harmful air particles in the streets or another urban setting. (Cough, cough.)
Learn more about the Alan Walker x Airinum Urban Air Mask 2.0 at their official website.