Urban Outfitters announced Ohii makeup will be exclusively available at their stores this September. This follows digital sales growth.
The new makeup line from Urban Outfitters is named after what you say when you see someone you know, Ohii. Available September 10, 2108, the beauty products includes face cleansers and masks, eye shadow palettes, compact powder, lip gloss, deodorant sticks, perfume and highlighter.
From top to bottom: Shadow Palette in Magic Hour ($24), Shadow Palette in Treasure ($24).
Urban Outfitters already sells a lot of makeup in their newish beauty section. Until now it has been from other brands such as Anastasia Beverly Hills, BH Cosmetics, Milk Makeup, Stila and more. Ohii represents the next phase of the company’s beauty evolution. It’s like getting bangs.
Soft Glow Highlighter in Gold Charge ($18), Soft Glow Highlighter in Cosmic Jasper ($18).
URBN, the corporation that owns Urban Outfitters, Anthropologie and Free People, reported digital sales growth last quarter. It seems that young adults are still willing to buy their cutting edge yet corporate fashions and accessories at a price that is about in the middle. And they have sneakers.
Gummy Gloss in Rose Quartz ($16), Gummy Gloss in Opaline Dream ($16), Gummy Gloss in Golden Charge ($16), True Matte Lip in Supreme ($16).
Shop all the beauty products they have at Urban Outfitters via their website.