Chonies are named after the Mexican slang word for panties. They make logo bra and panty sets in unique colors and textures.
Many people enjoy the sporty look of matching logo bras and underwear. It is a sexy style that is also practical enough to wear to the gym. But what if the waistband said something hilarious? Enter Chonies, a San Jose lingerie startup named after the Mexican slang word for underwear.
Checkered Sports Bra and Classic Brief
The Chonies collection consists of sports bras, triangle bralettes, classic briefs and thongs. The anything but basic intimates are a cotton blend in trendy patterns such as camouflage, checkerboard, cherry blossoms, leopard, plaid, cannabis and marble.
All You Can Eat Classic Brief
There are also amusing graphic prints such as the All You Can Eat Classic Brief ($20) or the Badass Velvet Brief ($26). We really enjoy the R.I.P. Thong ($19) and the Vices Sports Bra ($20).
The brand encourages customers to submit photos of themselves in their Chonies with the hashtag #showyourchonies. It seems like some of them are marketing more to men. But at least they aren’t using the same tall blonde European woman for every photo of their products.
Shop the entire Chonies collection at their official website. Select Chonies products are available from Doll’s Kill and ASOS as well.