The music video for “Faded Away” by Sweater Beats and Icona Pop has a video game theme that is not appropriate for small children.
For their new single “Faded Away” Sweater Beats and Icona Pop went with a video game theme. It follows the story of Sweater Beats as he gets completely shit faced and then gets in a huge fight with his girlfriend. But he has a lot of different adventures along the way.
Sweater Beats, or Antonio Cuna from Brooklyn, New York, teamed up with Swedish electro pop duo Icona Pop, aka Caroline Hjelt and Aino Jawo. They debuted the music video in the Fader, where Cuna commented, “The song is very personal to me, it came about after going through a rough break up. I think we’ve all been through heartbreak of some sort and all we want is a way to get through it.” He continued, “Even though the tone of the song is a bit dark, it still feels fun and high energy. I wanted the video to reflect that and it came out better than I expected! I grew up playing Sega Genesis, and the 16-bit aesthetic takes me back…”
Icona Pop stated, “The music video for our collaboration “Faded Away” lives out our secret fantasy to sometimes escape into a purely digital world when reality sucks.”
“Faded Away” by Sweater Beats and Icona Pop is out now on Big Beat Records. Stream or download it from your preferred provider of music.