Puma and MAC Cosmetics are teaming up on three shades of lipstick with matching flat soled sneakers.
Recently Puma and MAC Cosmetics announced a special collaboration in honor of the 50th anniversary of PUMA Sneakers. The trio of suede sneakers with coordinating lipsticks are coming to Puma’s online store on May 17. The three colors are Créme d’Nude, Lady Danger and Sin.
But why stop there? Rihanna is the Creative Director of Puma, in addition to being a pop superstar. Theoretically you could mix Puma, Fenty and MAC Cosmetics into any combination.
MAC Cosmetic Retro Matte Lipcolour in Back in Vogue ($21) is the same color as the Puma Suede Fierce Women’s Sneakers ($90). The matte and the suede have similar textures.
Fenty Beauty by Rihanna Mattemoiselle Plush Matte Lipstick in Ya Dig?! ($18) is a dead ringer for the Basket Platform Festival Women’s Sneakers in Cashmere Blue ($110).
And so on.
This could be part of a trend of match sneakers with lipsticks, because female streetwear enthusiasts often prefer things like lipstick. They are also going to appeal to the MUA crowd on Instagram, who have already made Fenty a cult favorite with their many looks.