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Lipslut Announces New Shade in Anti-Sexual Assault Red

Lipslut’s F*ck Hollywood is a red liquid lipstick in a bold matte shade. Half the proceeds go to support anti-sexual assault non profit organizations.

Lipslut is a startup cosmetics company founded in the aftermath of the 2016 presidential election, in response to the women’s march movement. It was created by Katie Sones, a student at Cal Poly, San Luis Obispo. Their first product F*ck Trump is a matte liquid lipstick in a mid tone nude pink.

The beauty products are vegan and cruelty free. And 50% of the profits go to a civil rights organization targeted by the Trump administration.

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F*ck Trump Matte Liquid Lipstick ($19.95)

Launching this month, F*ck Hollywood is a matte liquid lipstick in outspoken true red, created in response the the wave of sexual assault and rape allegations in the entertainment industry. Every purchase comes with the opportunity to vote on which organization is most important to you.

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F*ck Hollywood Matte Liquid Lipstick ($19.95)

MUA’s (Make Up Artists) across America have begun posting their matte lips with the hashtag #lipslut. Like actress Jennifer Levinson who rocks her lipstick with a button reading “Pussy Power.”

To pre-order F*ck Hollywood visit the official Lipslut website.

Check out the new MAC Cosmetics x Jeremy Scott collaboration. Or look at Ka’Oir Cosmetics Glitzsticks by Keyshia Mane.

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Elizabeth de Moya has contributed to DJ Mag, DJ TechTools, LA Weekly and Thump (Vice). She has a BA in Linguistics from UC Berkeley.