model wearing lime crime 10th anniversary makeup

Lime Crime Celebrates 10th Anniversary w/ New Makeup

The Lime Crime Birthday Collection is an annual tradition. This year there are new Unicorn Lipsticks, an eyeshadow palette, tools and more.

On their colorful and interactive website Lime Crime explains through pictures and words that they have done a Birthday Collection every year since they were founded in 2008. The first one in 2009 consisted of rainbow colored Unicorn Lipsticks. Now there are five new shades for 2018.

lime crime birthday collection 2018

Other products include the 10th Birthday Palette ($44), the 10th Birthday Makeup Bag ($38), Diamond Dew Confetti Liquid Eyeshadow ($20), the 10th Birthday Brush Set ($38), the 10th Birthday Pin Set ($6). Not pictured is the Pocket Candy Birthday Cake Eyeshadow Palette ($34).

One lucky MUA on Instagram won the entire 2018 Birthday Collection. However her account is private, so you cannot see how she is applying it in super fast forward. She has that right.

Lime Crime is popular on Instagram because they make such highly pigmented, brightly colored makeup and hair dye that is hard to find at most places. Their beauty products are 100% vegan and cruelty free, to the standards of PETA and the Leaping Bunny Program. This is important because in addition to makeup and hair products, the ladies love animals.

Shop the entire Lime Crime 10th Birthday Collection at their official web store.

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Elizabeth de Moya has contributed to DJ Mag, DJ TechTools, LA Weekly and Thump (Vice). She has a BA in Linguistics from UC Berkeley.