La Perla Lingerie: Why so Chic?

Why are La Perla bras so expensive, er… I mean awesome? A look back at the quintessential Italian label that was founded in 1954.

Perla is Italian for ‘pearl.’ A brand new a La Perla bra retails for $500 to $600. The special edition ones sell for thousands, and the gold and gemstone ones cost more. This is because they are handmade it Italy from high quality materials. And because the iconic brand has a developed a reputation for affairs with celebrity spokespeople, including Victoria Beckham, Beyonce and Kendall Jenner.

la perla lace unlined bra

Petit Macrame Underwired Long Line Bra ($584)

Brief History of La Perla

La Perla was founded in Bologna, Italy by Ada Masotti, a female corset maker, in 1954. Artistically crafted from the finest silks and best lace, the brand expanded internationally during the 1980’s. In 1988 People Magazine exclaimed, “When Underwear Looks This Good, It’s Gotta Be La Perla Lingerie.” They added clothing, accessories and fragrances.

la perla bralette with built in bra

Essential Black Underwired Pied de Poule Bralet (On sale for $280)

La Perla-Kardashian Drama

TMZ reports that Jenner had to give up her Victoria’s Secret contract in order to model for the La Perla Fall/Winter of 2017 campaign, leaving the other Victoria’s Secret models behind and causing some type of drama. As the author of “FAKE LA PERLA on eBay – How to spot it guide,” puts it, you don’t drive a Kia when you have a Ferrari.

la perla timeless thong

Timeless Thong in White ($84)

La Perla Rave Bras

To craft a handmade rave bra of the finest quality start with a sturdy base such as the La Perla Shape-Allure Bra. The multifunctional brassiere has a strap that can be worn in six different ways. It is made out of LYCRA® and comes in basic white, beige and black. This makes it a good foundation for crystals, flowers or studs.

la perla rave bra

Shape-allure Bra in Beige ($198)

Clothes, Handbags and More

La Perla applies their crackerjack knowledge of the female form to make swimwear as well. The Brit-Remix one piece has silver-toned, peekaboo cups and a shiny metal zipper. They specialize in tops with built in bras such as the Black Leavers Lace and Prince of Wales Check Top ($1,275), which has the mesh look we love right now.

la perla one piece swimsuit

Brit-Remix Black Underwired Zip-Front Swimsuit ($585)

Click on the images above to shop for them in La Perla’s online boutique, and to check out the Fall | Winter 2017 look book with Jenner.

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Elizabeth de Moya has contributed to DJ Mag, DJ TechTools, LA Weekly and Thump (Vice). She has a BA in Linguistics from UC Berkeley.