Juicy Couture’s spring and summer line features 90’s influenced basics such as dresses, outerwear and of course matching tracksuits.
Over ten years before Rihanna made going outside in your pajamas fashionable, Madonna, Britney Spears and Jennifer Lopez were stepping out in velour tracksuits by Juicy Couture. Now in 2018 the company is a publicly owned division of the Kate Spade & Company/Authentic Brands Group. But the spirit of bringing the fun LA attitude to women around the world remains the same.
You see the line was originally founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, in Pocoima, a suburb northeast of Los Angeles, California. They started out making maternity jeans before graduating to tracksuits. Nothing could be more street wear than that.
The SS18 line at Juicy Couture was inspired by the 90’s, also known as the best decade ever in the history of the world. In addition to their super soft tracksuits the brand is offering up flirty matching dress sets, tweed short suits, funny oversized tees and crewneck sweatshirts.
Here are some of the best pieces from the new collection, as selected by Slutty Raver Costumes.
The Juicy Logo Colorblock Pullover Sweater ($99.50) is shown here with the Fleece Juicy Logo Waistband Short ($29.50) in Palisades Pink. It looks like something a 90’s cheerleader would wear.
90’s grunge hipsters would have killed for this JXJC Split California Logo Leopard Terry Pullover ($49.50). All you have to do is turn on a computer and enter your credit card information.
The Microterry Tie Front Maxi Dress ($125) is made of luxurious Sorbet Pink french terry cloth that easily absorbs water. It has a peekaboo front tie and a button up skirt.
Wear the Polka Dot Jacquard Flirty Skirt ($148) with the matching Polka Dot Pullover Sweater ($128). Then add Juicy Couture statement earrings, heels with socks and a cute beret.
The Stallion Tweed Jacket ($268) and Stallion Tweed Short ($168) looks like something Alicia Silverstone would have worn on the set of Clueless (1995) in Beverly Hills.
The Striped Cashmere Pant ($300) and Striped Cashmere Hooded Pullover ($350) comes in three options: Heather Cozy, Camel or Pure White. Wear it with cat eye sunglasses.
It wouldn’t really be street without an oversized, over priced, see through logo t-shirt, such as the VFILES + Juicy Couture Dude, Where’s My Couture Tee ($110).
Shop the entire spring and summer of 2018 collection now at the official Juicy Couture website. There are also limited edition Juicy by Juicy Couture bags over at ASOS.
Do you have juice? Then this music video and single ‘Juice’ by Chromeo is perfect for you! And if you love Juicy Couture then definitely check out Wildfox.