scene from ultraviolet the film circa 2006

How to Incorporate More Ultra Violet into Your Look

Ultra violet has been declared the “it” color for 2018 by scientists at Pantone. Here are 15 fashion, beauty and tech accessories that are ultra violet.

According to data and color scientists at the Pantone, the world-renowned authority on color and provider of color systems and leading technology, the hottest color of 2018 is ultra violet.

The official statement reads, “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” They continue, “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

Then Pantone representatives explain that as a color, ultra violet is a symbol of artistic brilliance, unconventionality and  counter culture, such as David Bowie, Jimi Hendrix and Prince. It is often used to decorate meditation spaces as it is evocative of mindfulness and spirituality.

Ultra violet is poppin’ not only for beauty and fashion, but also interior design, technology and anything else. We shopped around for some of the best ultra violet products of 2018.

Ultra Violet Fashion

ultra violet balenciaga boots

The Balenciaga Stretch Pointed-Toe Over-the-Knee Boot in Ultraviolet ($1,690) were worn by Kylie Jenner, and one of the Beverly Hills Real Housewives. So this look is great for anyone over 18 years old. If you scope the photos via the previous link, you can clearly see that they both look more purple.

ultra violet bikini

The word ultra violet conveys a neon purple, such as a brightly hued bikini top and bottom. This is the Luli Fama Cosita Buena Criss-Cross Back Bra Top in Purple Ocean ($76) and the matching Luli Fama Cosita Buena Reversible Buns Out Bottom in Purple Ocean ($76), both at Couture Candy.

ultra violet bra

Wear an ultra violet bra under a neutral top such as a loose blouse or a muscle tank with over sized arm holes. The La Perla Blossoms Violet Balconette Bra in Leavers Lace and Tulle is on sale for $93.

Ultra Violet Tech Accessories

ultra violet headphones and water bottle

Take ultra violet everywhere with portable tech accessories such as headphones or a drink container. The Beats Solo3 Wireless Headphone ($299.99) is the latest edition, and comes in seven colors, including ultra violet. This S’well Water Bottle in Ultraviolet ($42) is part of the Spectrum Collection.

ultra violet iphone x case

Available from the Apple Store, the Silicone iPhone X Case ($39) comes in Ultraviolet, and 11 other colors. It will look purple every time you pick up the phone, unless you are color blind.

Ultra Violet Beauty

ultra violet eye makeup

To make your eyes extra ultra violet dust Gucci Magnetic Color Shadow in Ultra Violet ($37) on the lids. Then add Milk Makeup Liquid Strobe Highlighter in Ultra Violet ($24) for more contour. Line the eyes with Sephora Collection Long-Lasting 12 HR Wear Eye Liner in Metallic Amethyst ($12). Finally brush the eyelashes with Marc Jacobs Beauty O!Mega Lash Volumizing Mascara in Bold Lilac ($26).

ultra violet nail polish

Butter London collaborated with Pantone on not one but six shades of purple nail polish for 2018. The Butter London + Pantone™ Color of the Year 2018 Nail Lacquer ($10 each) is shown here, from bottom right to left, in Ultra Violet, Mauvelous, Misty Lilac and Purple Reign.

ultra violet lip makeup

The new Kat Von D Studded Kiss Crème Lipstick in Ozzy ($19) is ultra violet with a satin matte finish. Gloss up that pout with NYX Professional Makeup Cosmic Metals Lip Cream in Ultraviolet ($7.50).

ultra violet hair dye

Manic Panic Semi-Permament Hair Color Creme in Ultra Violet is only $7.84 from Walmart.

There are a ton of interesting ways to incorporate more ultra violet into your look for 2018. Ideally as the year continues we will see more ultra violet items made available in the women’s fashion section.

Cover image: Scene from Ultraviolet (2006), starring Milla Jovovich, a movie based on a comic book that has a couple cool moments but is mostly just completely implausible. 

Find out how to dress like a space cowgirl or cowboy. Check out the latest MAC collection with Sia.


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Elizabeth de Moya has contributed to DJ Mag, DJ TechTools, LA Weekly and Thump (Vice). She has a BA in Linguistics from UC Berkeley.