fool's gold t-shirts jacket and track pants

Fool’s Gold Drops Winter Look Book with New Shirts

The Fool’s Gold Winter ’17 Lookbook includes some new t-shirts, hoodies, accessories and a tracksuit.

Yesterday was the release of the Fool’s Gold Winter ’17 Lookbook that featured new merch modeled by friends and employees of the record label. The company recently celebrated their tenth anniversary and opened a flagship store in Brooklyn. So they took to the streets to photograph their new products and produced a video about the adventure, soundtracked by Fool’s Gold artists Nick Hook and DJ Earl.

The new collection includes classic streetwear pieces, as well as limited edition collaborations with athletic brand Lugz and street fashion/record label Mishka. The hoodies and tees are by Champion.

Crossing a Brooklyn Street

fools gold t-shirt hoodie beanie shoulder bag and track pants

On the left is the Fool’s Gold x Mishka Insane Tee ($34) worn with the 808 Tracksuit Pants ($60) and the Spell Out Shoulder Bag ($34). To the right is the Micro Logo Hoodie ($60) and the Patch Knit Cap ($35).

In a Brooklyn Apartment

Fool’s Gold street merch can also be worn indoors. The model is wearing the Family Longsleeve ($42).

Leaning Against Brooklyn Signs

This firefighter is wearing the Goldbar Records Longsleeve ($42). That’s just how they do it in Brooklyn.

The cover image at the top of the page includes the Listening Station Pocket Tee ($34) as well as the Fool’s Gold x Mishka Insane Satin Jacket ($60).

These photographs were taken by Chris Kennedy and styled by Kevin Amato and Malachai Spivey for Mother Dvsn. The photo below was taken by Nolan Persons for Fool’s Gold.

fools gold flagship store brooklyn

Fool’s Gold Brooklyn Store

Head over to Fool’s Gold to view the full look book and shop the collection. Or visit their flagship store at 147 Grand Street, Brooklyn, NY 11249 from 12pm to 7pm EST on any day of the week.

Deadmau5 and Skrillex also recently released new merch. Or find out how to dress like in Chromeo’s “Juice” music video.



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Elizabeth de Moya has contributed to DJ Mag, DJ TechTools, LA Weekly and Thump (Vice). She has a BA in Linguistics from UC Berkeley.